HOW PERSONALISATION IS REDEFINING LUXURY
New technology will push bespoke beauty to a whole new level in 2018.

Customisation in beauty has been around for years. But the digital era, which has ushered in colour matching technologies and innovation in algorithms, together with the growing consumer desire for unique and exclusive products, has catapulted personalisation into one of the industry’s biggest trends today.

In skin care, My iDDNA from Suisse Life Science is a bespoke age management solution that uses gene mapping to develop skin care personalised to customers’ DNA. It also uses Artificial Intelligence to provide customers with precise recommendations about the best foods, supplements and exercise for them.

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