When you think about it, it’s slightly bonkers. We’ll happily spend hundreds of pounds on moisturisers and oils and serums, but why would we expect a product off the shelf to have the same effect on oily, Mediterranean skin as it would on fair, freckly, Scottish skin? The truth is, it probably won’t. Which is why My iDDNA® have launched a revolutionary, totally personalised skincare service that really is tailor-made for your very own complexion.

Read more about personalised skincare on Tatler UK online or discover your skin identity here