Age better

It is possible to age without getting the diseases your parents did. In future, growing older doesn’t have to mean growing sicker.

Delay aging. Prevent diseases.

Technology can make DNA meaningful. It’s as simple as installing an app on your phone and connecting your DNA to daily life. This smart technology learns from your activities and lifestyle, translating all of this information into the actionable insights that helps your health.

Welcome to iDDNA^®, the technology that allows your company to design personalized health plans with lifestyle behavioral programs tailored specifically to each one of your customers.

AI and science combine to uncover and manage the root causes of aging

Personalized plans built from biomarkers and device data

Age-management science

We take an evidence-based, integrated approach to age management.
Our lifestyle solution is rooted in systems biology, which is about understanding the larger picture by putting the individual pieces together. We look at more than 1,000,000 indicators to better understand what your body needs. Partnering with experts in the fields of systems biology, life science, human performance and nutrition, we make sure that the connection between each result, metric and recommendation we make is backed by significant scientific evidence.
Unlock your maximum potential with the only age-management program personalized from your DNA.

My iDDNA^® ecosystem

Wouldn't it be great to feel like your body is working with you instead of against you?

GENES DYNAMICS

Although you can’t change your genes, science has now proven that you can dramatically change how your genes affect your life. Your DNA makes you one-of-a kind, but your genes are only one piece of the complex puzzle of your well-being.

GPS MAP

Your journey toward an extraordinary quality of life starts with the creation of your Genetic Positioning System (GPS) map. This once-in-a-lifetime assessment uses AI and science to surface the signal from the noise.

IT’S ALL ABOUT YOU

Using proprietary genetic technology specifically designed from what medical science defines as the root causes of aging (aging dimensions), we detect genetic traits and polygenic risk scores.

Research shows that up to 75% of aging can be mediated by lifestyle. Now that you have a whole new way to interact with it, your health becomes a choice.
Your GPS goes above and beyond any existing age-management approach by creating a real-time, dynamic map between your genetic predispositions and risks (DNA-connections) and genetic and metabolic associations with nutrients, metabolites, environment and lifestyle.
Your GPS represents your body’s ecosystem. Informed by your biomarkers and real-time data from your mobile phone or wearable, my iDDNA® technology puts you in touch with your health & wellness goals via your GPS.

So much more than a DNA-test

Your body interacts with everything around and inside you:

Anything you EAT
Anything you BREATHE
Anything you DO
Anything you FEEL
Anything you USE ON YOUR SKIN
What VITAMINS should I take?
Which SKINCARE regimen is the best?
Do some FOODS harm my body?

Do you know what your genes are telling you?
Your genes multitask – and they constantly interact with what you eat, the vitamins you take, the exercise you do, the air you breathe, radiation from your digital devices, how much you sleep and your stress levels.
All of this interaction means there’s no magic bullet or one-size-fits-all solution when it comes to your genes. Instead, you require a specific set of recommendations based on how your genes interact each second, in real time, with your environment and lifestyle.
Sound complicated? It can be. To make your complex biology simple, we spent nearly a decade creating a unique technology called iDDNA^®.

Nobel prize-winning science drives personalized health management

The critical translation between genotype, biochemistry, gene expression, biomarker tests, phenotype and personalized advice – based on evidence-based research – makes the difference in empowering consumers and practitioners in a rapidly evolving field.
Every two years, the world’s database doubles. Every three years, health information also doubles. By 2020, global healthcare data will double every three days – with 80% of the data being unstructured, with no clear relationship.
iDDNA^® is an Artificial Intelligence (AI) platform technology that can automatically read and collate unstructured data, then learn to make personalized recommendations that will dramatically impact your personal health & wellness outcomes.
iDDNA^® is the ultimate lifestyle technology that incorporates the most recent validated approaches in science.

Anti-aging science