Privacy Policy

Privacy Policy and Terms of Service

When you use this website, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully. And remember, you can find controls to manage your information and protect your privacy in the paragraphs below.

Our Privacy Policy explains:

  • What information we collect and why we collect it.
  • How we use that information.
  • The choices we offer, including how to access your information and withdraw consent.

We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these key terms first. Your privacy matters to Suisse Life Science S.A. so whether you are new to this website or a long-time user, please do take the time to get to know our practices – and if you have any questions contact us at

In order to use the Services, you must first acknowledge and agree to the Privacy Statement. You may not use the Services if you do not accept the Privacy Statement.


Information we collect

We collect information to provide better services to all of our users – from figuring out basic stuff like which language you speak or autocomplete some information to make your navigation seamless and save you time.

Information we collect on this website

We collect your personal information:

  • Name
  • Last name
  • Email address
  • Phone number
  • Country
  • Information you provided for your inquiry through a contact form or an online chat
  • Address and payment details, if you purchase our services online.

This information is used mainly to get back in touch with you about your inquiry.

We have no automatic opt-ins on the website. Our contact form is deactivated by default and cannot be sent if you do no voluntarily flag the check box. Any contact form on the website is linked to this Privacy Policy. Once you tick the check box a modal with the following message “You’re accepting LIFEdata.AI S.A.’s Privacy Policy under the GDPR. We care about your privacy: you can withdraw your consent at any time accessing the link on our Privacy Policy or writing to” is open to ask your explicit consent.

Information we collect on the private area of this website or our mobile apps

If you download iDDNA® Anti-Aging mobile apps or if you’re a professional using we can collect other lifestyle and behavioral information about your inquiry from self-assessments and third-party apps, healthkits and services, such as

  • Height
  • Weight
  • Health goal
  • Skin type
  • Skin complexion
  • Skin hydration
  • Skin firmness
  • Sun exposure
  • Haircare habits
  • Hairloss perception
  • Favorite diet
  • Foods to avoid
  • Allergies/intolerances
  • Water consumption
  • Coffee consumption
  • Alcohol consumption
  • Carb intake
  • Fruit and vegetable intake
  • Grilled food intake
  • Fish intake
  • Salt intake
  • Deep-fried and processed food intake
  • Milk and dairy intake
  • Organic/home-grown food intake
  • International cuisine preference
  • Multivitamin supplement intake
  • Sleep
  • Sleep habits
  • Stress
  • Personal care habits
  • Smoke
  • Fitness level
  • Training frequency
  • Training goal
  • Favorite sport
  • Time of a week spent using a mobile phone or a digital cordless phone, a computer, iPad or watching TV, in a wi-fi connected room and/or with LED artificial light

Some information you provide are considered sensitive information and they are stored separately from you personal one:

  • Religion (from religious dietary restrictions)
  • Genetics
  • Blood pressure
  • History of high blood pressure
  • Diabetes
  • Cholesterol level
  • Blood glucose level
  • Injuries in the past three months
  • Sexual habits
  • Sexual history.

We collect information in the following ways:

  • Information you give us. For example, our contact form. When you sign up, we’ll ask for personal information, like your name, email address and telephone number
  • Location information. When you access this website, we may collect and process information about your actual location. We use various technologies to determine location, including IP address and cookies
  • Cookies that may uniquely identify your browser and information that you previously entered
  • Cookies and similar technologies, Internet Protocol Address, Device information may be collected through Google Analytics and Google products features to identify your browser or device and analyze the traffic. For more information about them, please visit Google’s privacy policy. EU user consent policy. When using Google products that incorporate this policy, disclosures and consents are obtained from end users in the European Union where EU data protection law requires such disclosures and consents
  • Third party apps, healthkits and services.


How we use information we collect

We use the information we collect to improve your experience and provide the service you asked for. We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services. One of the products we use to do this on our own services is Google Analytics, Google products, Mailchimp and any third party plugin used to make this website functional, and which can have access to your data. For example, by saving your language preferences, we’ll be able to have our services appear in the language you prefer. This website can be hosted in countries different than yours so your personal information can be located on a server located outside the country where you live.

Information is accessed mainly by automated software and procedures or by LIFEdata.AI S.A.’s personnel and consultants.

DNA-profiling and health assessment

Information you provide are used to create your Genetic Positioning System report which contains confidential, and sensitive information for your exclusive use. Please make sure that you’re responsible from reading or utilizing this report in any way, and any distribution, dissemination, or copying of your report is strictly prohibited unless you’re giving specific permission for that.

All information provided in your report is provided for informational and educational purposes only. Neither the report, nor any of the information contained in the report, is intended for, or should be used for the purpose of medical diagnosis or treatment. Your report should not be used as a substitute for professional medical care, and should not be relied upon in diagnosing or treating a medical condition, ailment, or disease. Recommendations and references are guidelines from published literature for educational purposes only, and are not intended to be, nor should they be construed as, a claim or representation of medical diagnosis or treatment.

Neither your report, nor any information contained in your report, should be considered complete, or exhaustive. This report does not contain information on all diseases, ailments, physical conditions or their treatment. This report is based on the lab data provided, which may or may not include all relevant and appropriate measures of your genetics and lifestyle. The absence of a warning for a given drug or supplement or any combination thereof in no way should be construed to indicate that the drug or supplement or any combination thereof is safe, effective, or appropriate for you. Statements made about a supplement, product or treatment have not been evaluated by the Food and Drug Administration (FDA) and any mentioned supplement, product or treatment is not intended to diagnose, treat, cure or prevent any disease. The information contained in this Report has not been evaluated by the FDA.

You are encouraged to confirm any information obtained from your report with other sources, and review all information regarding any medical condition or the treatment of such condition with your physician.


Consult your physician or a qualified healthcare practitioner regarding the applicability of any of the information or materials provided in your report in regards to your symptoms or medical condition. Always consult your physician before beginning a new treatment, diet, exercise, fitness plan, or health plan or program, and before taking any drug, supplement, or any combination thereof; or if you have questions or concerns about your health, a medical condition, or any plan or course of treatment.


Information security

LIFEdata.AI takes seriously the trust you place in us. Suisse Life Science uses a range of physical, technical, and administrative procedures to protect the privacy of your personal information, including your genetic data. We work hard to protect your information from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

  • Each starter kit comes with an unique code to protect your identity. Nobody knows your real name
  • Your DNA sample will be destroyed right after the analysis
  • All data traffic runs entirely over encrypted SSL (https). Sensitive data that would normally reside on our servers is disconnected entirely from our organization. Data is then split on server in different continents with redundancy, and they are never linked to your name for an extra level of confidentiality
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to personal information to employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

All your data is managed by LIFEdata.AI. We (or our contractors) store and process your User Info on computers in North America, Asia, Europe and elsewhere in the world, also with decentralized blockchain technology. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, LIFEdata uses a range of reasonable physical, technical, and administrative measures to safeguard your User Info, in accordance with current technological and industry standards. In particular, all connections to and from our Site are encrypted using Secure Socket Layer (SSL) technology.

Please recognize that protecting your privacy is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Site. You should not disclose your authentication information to any third party and should immediately notify LIFEdata of any unauthorized use of your password.LIFEdata cannot secure User Info that you release on your own or that you request us to release.
Your User Info may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. Even though LIFEdata has taken reasonable commercial steps and efforts to prevent your Genetic Data, Participant Content and other User Info covered by this Privacy Policy from being accessed, used, intercepted or disclosed by unauthorized individuals in violation of this Privacy Policy, you should know and you acknowledge that LIFEdata cannot fully eliminate security risks associated with your information. You expressly acknowledge and agree that uploading, posting, providing, storing and/or using your Genetic Data, Participant Content and other User Info on or into the Site or other Services, and the use of all such Services, are all done at your sole risk and responsibility. You expressly acknowledge that LIFEdata is not liable for any special, indirect, consequential, incidental or punitive damages, costs, or liabilities whatsoever arising out of or resulting from your use of the Site or other Services, including from your uploading, posting, providing, storing and/or using your Genetic Data, Participant Content and other User Info and any loss, disclosure or use thereof.


Children’s Privacy
LIFEdata is committed to protecting the privacy of children as well as adults. Almost all services of LIFEdata are currently not designed or intended for use by children under the age of 18 – otherwise it will be specified.

You acknowledge and agree that LIFEdata has the right to monitor any use of its systems by its personnel at any time and maintain copies documenting such monitoring.

LIFEdata may also include your information in Aggregated Genetic and Self-Reported Information disclosed to third-party non-profit and/or commercial research partners who will not publish that information in a peer-reviewed scientific journal. LIFEdata will never release your individual-level Genetic Information and/or Self-Reported Information to any third party without asking for and receiving your explicit consent to do so, unless required by law. Further, you acknowledge and agree that LIFEdata is free to preserve and disclose any and all Personal Information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal process (such as a judicial proceeding, court order, or government inquiry) or obligations that LIFEdata may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the LIFEdata TOS; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of LIFEdata, its employees, its users, its clients, and the public. In such event we will notify you through the contact information you have provided to us in advance, unless doing so would violate the law or a court order. You understand that the technical processing and transmission of the Services, including your Personal Information, may involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks, or devices. Finally, LIFEdata may, in its sole discretion, restrict access to the website for any reason.


Please do not submit any unsolicited materials in any form to LIFEdata or any of its employees.
“Unsolicited materials” include, for example, confidential information, unsolicited ideas, original creative artwork, and other works, documents, and communications. This policy is intended to avoid potential misunderstandings if any LIFEdata products or marketing strategies seem similar to ideas submitted to LIFEdata. Any unsolicited materials received by LIFEdata will be deemed NOT confidential and will NOT be treated as confidential. LIFEdata has no obligation to read, consider, or keep confidential any unsolicited materials sent to LIFEdata. LIFEdata will have no obligation to you of any kind with respect to such unsolicited materials. By sending any unsolicited materials to LIFEdata, you grant to LIFEdata an unrestricted, irrevocable, world-wide, royalty-free license to use, copy, reproduce, perform, modify, create derivative works from, transmit, upload, display, post, publish, and distribute the unsolicited materials and their contents for any purpose, without compensation of any kind.


Transparency and choice

People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can:


Access your personal information

Whenever you use our website, we aim to provide you with access to your personal information writing to If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.


Delete your personal information

To delete your personal information just send an email to with subject “Delete my data”. We may keep non-personally identifiable information, for example to show trends about the number of contacts. If you prefer to receive your data, change the subject line in “Transfer my data”.


Anonymous use

You may also set your browser to block all cookies, including cookies associated with our website. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences.


Information we share

We do not share personal information with companies, organizations and individuals outside of LIFEdata unless one of the following circumstances applies:

  • With your consent

We will share personal information with companies, organizations or individuals outside of LIFEdata when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information.

  • For legal reasons

We will share personal information with companies, organizations or individuals outside of LIFEdata if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

    • meet any applicable law, regulation, legal process or enforceable governmental request.
    • enforce applicable Terms of Service, including investigation of potential violations.
    • detect, prevent, or otherwise address fraud, security or technical issues.
    • protect against harm to the rights, property or safety of Google, our users or the public as required or permitted by law.

We may share non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.


If our company is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.


Genetic data and sensitive information

Your raw DNA data is secured by a number of security measures while in our possession. For example, your DNA sample is identified only by a bar code—even our testing laboratories don’t have your identity. We also store all DNA data in encrypted databases to ensure restricted access, even within the company. These protections will remain for the copy of your raw DNA data that we possess but you will need to secure the raw DNA data if you choose to download it.

Raw DNA data is the data that’s generated in the lab from your DNA sample. The My iDDNA® test produces approximately 900,000 pieces of data that we use to calculate your DNA results and match you to others. The data include SNPs (single nucleotide polymorphisms). A downloaded file will contain the genomic data for the specified sample with each line representing a single variant. Each line contains the name of the variant (including the rsID where possible), the location (chromosome and position) of the variant, and the pair of observed values (allele 1 and allele 2) at this genomic location for this sample. In the case of a SNP, each allele will be coded as A, C, G, or T representing the four possible nucleotides adenine, cytosine, guanine, or thymine respectively. The information that you’ll receive with your My iDDNA® raw data will include the ‘rs’ ID where possible, chromosome, and the base pair position on the human reference genome (GRCh37). The genotype (the observed alleles at each position) will be provided on the forward strand. The raw DNA data provided has passed the My iDDNA® data quality filters.

An example of raw DNA data looks like:






probeset_id Client_Plate_Cell_Sample1.CEL_call_code dbSNP_RS_ID

AX-100002651 CC CC rs11199254

AX-100002662 CC CC rs10764775

AX-100002667 AT TT rs17153352

AX-100002678 TC CC rs7072122

AX-100002692 AG GG rs10995439

AX-100002700 TC TC rs12570744

AX-100002714 GG GG rs2219937

There are tools available on the web that are developed by academics or enthusiasts, for the purpose of analyzing and comparing raw DNA data. If you choose to upload your data to an outside organization, we recommend you look for specific guidelines in place that respect your privacy.

Important Security Information: Once you receive the downloaded raw DNA data that downloaded copy will not be protected by our security measures. If you uploaded your raw DNA results to another website and you results look different there can be a number of reasons. Other companies do not use the same algorithms, database or methods to translate the data. If you choose to download a copy of your raw DNA data, you are responsible for protecting that downloaded copy. While we protect your information in our systems, once you receive the downloaded raw DNA data, that copy will not be protected by our security measures. Once you download it, we’ll keep an anonymized copy for analytics and statistical use.


Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy, especially the GDPR. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes).