Live smart with lifestyle
personalization using AI and science

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HOW IT WORKS

Your body has been waiting to tell you how to live your best life. It’s time to use the world’s most complete personalized lifestyle solution to live better – by your own rules. We help you hear what your body has to say by translating your test results into a personalized lifestyle plan. Let's start the conversation.

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TESTING

With your home starter kit, you collect your saliva sample (it’s painless!) and send it to our CLIA and CAP certified lab in the pre-labeled package. The iDDNA® app makes the 4-minute test easy by guiding you through the process.

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RESULTS

Our experts use your test results to design your Genetic Positioning System (GPS) map, the most complete picture of how your body responds to food, your lifestyle and the environment. Then we create your biology report and an easy-to-navigate plan that you’ll always have on your personal online dashboard.

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PERSONALIZED WELLNESS

My iDDNA® comes with a customized program designed just for you based on your GPS. Download the iDDNA® smartphone app to interact with your lifestyle and learn – in real time – what works for you and what doesn’t.

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CONCIERGE COACHING

You’re using the world’s most complete personalized lifestyle technology — with a human touch. Your wellness coach is always there to support you every step of the way. If you need additional support, visit a my iDDNA® center near you.

anti-aging lifestyle
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Get the answers – and solutions – you need
to have the quality of life you’ve always wanted.
It's time to make it personal!
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WHY MY iDDNA® ?

I diet but I can’t maintain my weight.

No single diet is right for everyone. My iDDNA® analyzes your genetics and metabolism to determine the best diet for achieving and maintaining not only your ideal weight but also your energy, vitality and health.

I've tried every product, but I still struggle with my skin.

Beautiful skin starts from within. Discover your skin identity and get intelligent skincare personalized for glowing, clear, smooth, youthful-looking skin – NATURALLY.

I don’t have the energy to do the things I love.

The food you eat gets processed into energy. When you eat the foods that are right for your biochemistry, this process becomes efficient – resulting in maximal energy.

I have trouble falling asleep and staying asleep.

Your genetics and your lifestyle affect your biological clock. My iDDNA® helps you maintain a healthy, balanced lifestyle and nutrition to improve your sleep and manage better stress.

I can’t focus during the day.

Your brain uses more energy than any other tissue in your body. In order for your brain to work, you need to eat a combination of foods that will optimize your body’s energy production and enhance your focus – and eating them at the right time.