cartBUY MENU

WANT TO LOSE WEIGHT?
HOW ABOUT JUST FEELING BETTER?

Feeling great is a very good look.

Every supermarket, pharmacy and health food store is saturated with dietary and nutritional advice.

Wouldn’t it be a relief to learn exactly what you can and can’t eat, once and for all?

DIETING IS EXHAUSTING

EVER FEEL LIKE YOUR BODY IS WORKING AGAINST YOU?

YOUR DNA MAKES YOU ONE OF A KIND

Finally, you can co-design the ultimate smart, connected anti-aging system that works for you – and only you.
PRE-ORDER iDDNA® MEMBERSHIP TODAY OR SIGN UP FOR A 14-DAY FREE LIMITED TRIAL NOW.

phone-frame
phone-slide-1
phone-slide-2
phone-slide-3

THE LAST DIET YOU’LL EVER NEED

No more overwhelming, contradictory information. Say goodbye to time-consuming doctor visits.
My iDDNA® makes your complex biology simple, and gives you real-world solutions to weight management – so you’re in charge.

How do my genes affect my weight?

Your GPS (Genetic Positioning Map), a roadmap to healthy eating

Which diet is best for me?

Your anti-aging dietary approach, co-designed from your DNA, your lifestyle and your preferences

What should I eat today?

Your custom meal planner, 60-day eating plan using the foods you like

What vitamins should I take?

Your personal dietary supplement shopping list and 60-day nutraceutical plan

What works for me – and what doesn’t?

AI mobile concierge service to manage how every day activity, stress, sleep, hormones, pollution, temperature affect your health and weight.

No more overwhelming, contradictory information. Say goodbye to time-consuming doctor visits.
My iDDNA® makes your complex biology simple, and gives you real-world solutions to weight management – so you’re in charge.

THE SECRET OF WEIGHTLOSS IS IN YOUR GENES

iddna-personalized-diet-FAT-OBESITY-RISK-AND-WEIGHT-REGAIN

FAT, OBESITY RISK AND WEIGHT REGAIN

icon

FAT, OBESITY RISK AND WEIGHT REGAIN

iddna-personalized-diet-MACRONUTRIENT-SENSITIVITY-DNA-Matching-diet

MACRONUTRIENT SENSITIVITY

icon

MACRONUTRIENT SENSITIVITY

(DNA-Matching diet)
iddna-personalized-diet-LIPID-METABOLISM-saturated-fats-response-cholesterol-and-tryglicerides

LIPID METABOLISM

icon

LIPID METABOLISM

(saturated fats response, cholesterol and tryglicerides)
iddna-personalized-diet-CARB-METABOLISM-Diabetes-risk

CARB METABOLISM

icon

CARB METABOLISM

(Diabetes risk)
iddna-personalized-diet-VITAMINS-AND-MICRONUTRIENT-DEFICIENCY-RISK

VITAMINS AND MICRONUTRIENT DEFICIENCY RISK

icon

VITAMINS AND MICRONUTRIENT DEFICIENCY RISK

iddna-personalized-diet-PUFA-OMEGA-3-OMEGA-6

PUFA: OMEGA-3, OMEGA-6

icon

PUFA: OMEGA-3, OMEGA-6

iddna-personalized-diet-ANTIOXIDANTS-AND-MINERALS-DEFICIENCY-RISK-Coenzyme-Q10-antioxidants-carotenoids

ANTIOXIDANTS AND MINERALS DEFICIENCY RISK

icon

ANTIOXIDANTS AND MINERALS DEFICIENCY RISK

(Coenzyme Q10, antioxidants, carotenoids)
iddna-personalized-diet-DETOX-ABILITY

DETOX ABILITY

icon

DETOX ABILITY

iddna-personalized-diet-INFLAMMATORY-RESPONSE-Immune-system

INFLAMMATORY RESPONSE

icon

INFLAMMATORY RESPONSE

(Immune system)
iddna-personalized-diet-CAFFEINE-SENSITIVITY

CAFFEINE SENSITIVITY

icon

CAFFEINE SENSITIVITY

iddna-personalized-diet-ALCOHOL-SENSITIVITY

ALCOHOL SENSITIVITY

icon

ALCOHOL SENSITIVITY

iddna-personalized-diet-SALT-SENSITIVITY-Hypertension-risk

SALT SENSITIVITY

icon

SALT SENSITIVITY

(Hypertension risk)
iddna-personalized-diet-FOOD-ALLERGY-RISK

FOOD ALLERGY RISK

icon

FOOD ALLERGY RISK

iddna-personalized-diet-LACTOSE-INTOLERANCE-RISK

LACTOSE INTOLERANCE RISK

icon

LACTOSE INTOLERANCE RISK

iddna-personalized-diet-CELIAC-DISEASE-RISK-gluten-tolerance

CELIAC DISEASE RISK

icon

CELIAC DISEASE RISK

(gluten tolerance)
iddna-personalized-diet-DENTAL-HEALTH

DENTAL HEALTH

icon

DENTAL HEALTH

THE SECRET OF WEIGHTLOSS IS IN YOUR GENES

THE BEST POSSIBLE DIET ACCORDING TO YOUR DNA

Put yourself in control of your well-being. Get in touch with your health.

My iDDNA® shows you how your favorite foods integrate with hormone regulation, stress management, better sleep, and disease prevention to help you look and feel your best.

Your own personalized, set-and-forget weight loss system seamlessly blends with every aspect of your well-being, hormones, stress, sleep, disease prevention and adapts your iDDNA® Diet behind the scenes to fit your lifestyle, every day.

smart-connected-diet-digital-health-phones

SMART, HEALTHY LIVING

Your lifestyle, your environment and your goals are constantly evolving, and so is my iDDNA®.

My iDDNA® technology syncs automatically with your Apple HealthKit, Google Fit, Fitbit or favorite wearable.

Personalised diet photo before after

DOES IT REALLY WORK?

YOUR GENES DON’T LIE

 

personalised-diet-1-photo-before

Before 

 

personalised-diet-1-photo-after

After 6 month iDDNA® diet. No dietary supplements. 

 

personalised-diet-2-photo-before

Before 

 

personalised-diet-2-photo-after

After 6 month iDDNA® diet. No dietary supplements. 

WANT TO LEARN WHAT TO DO TO IMPROVE THE QUALITY OF YOUR LIFE?

Discover what works for you - and what doesn't

required Valid
required Valid
required Valid
required Valid
WHICH iDDNA® ARE YOU INTERESTED IN?

HOW IT WORKS

Tell us about yourself.

Choose the option that fits with your goals: DNA-only, DNA+Lifestyle, or DNA+Lifestyle+Environment.

See your personalized recommendations.

Science and AI recommend the right vitamins, supplements, diet and lifestyle that help you get better with age.

Get your personal anti-aging.

Start on a scientific path to your quality life that’s designed just for you: tailor-made nutritional plans and an AI digital concierge made to measure from your DNA.

Start living your best life.

Learn what you need to do to improve the quality of your life. Feel better. Grow younger. Access anywhere, anytime, with coaching and professional counselling on demand.

GET THE BEST POSSIBLE DIET ACCORDING TO YOUR DNA

Your smart food planner recombines your favorite foods according to scientifically-proven approaches to keep cell younger at a molecular level in order to dynamically recreate the healthiest food environment for you according to your lifestyle and environment.
Did you know that RDA is a generic indication? That means you may get not enough of what you need, or too much – causing build-up. Your iDDNA® custom dietary supplement plan gives you personalized supplementation with

  • No artificial preservatives

  • No artificial flavors

  • No artificial colors

  • No antibiotics or hormones used in animal products.

CHOOSE YOUR DIET
diet-phones-1
diet-phones-scroll
ADVANCED NUTRITION PROGRAMS
diet-phones-2

ADVANCED NUTRITION PROGRAMS

  • Bella, your iDDNA® Anti-Aging Diet (low GI, balanced PRAL, increase ORAC, dynamic insulin index control)

  • Freedom diet

  • Elimination diet

  • Okinawan (Longevity) diet

  • Alternate-day fasting (ADF) diet

  • Fasting mimicking (periodic) diet

  • Obesity management

  • Shift workers (Night shift).

GET THE BEST POSSIBLE DIET ACCORDING TO YOUR DNA

Your smart food planner recombines your favorite foods according to scientifically-proven approaches to keep cell younger at a molecular level in order to dynamically recreate the healthiest food environment for you according to your lifestyle and environment.
Did you know that RDA is a generic indication? That means you may get not enough of what you need, or too much – causing build-up. Your iDDNA® custom dietary supplement plan gives you personalized supplementation with

  • No artificial preservatives

  • No artificial flavors

  • No artificial colors

  • No antibiotics or hormones used in animal products.

TO GROW HEALTHIER

HEALTHY DIET FOR KIDS

My iDDNA® AI technology redesigns your eating environment and diet according to any further information you provide to your concierge, taking your well-being further than ever before.

Food allergies and intolerances:

  • Eggs

  • Milk protein

  • Peanuts

  • Dried fruits

  • Fruits (citrus)

  • Legumes

  • Soybeans

  • Shellfish

  • Fish

  • Sesame

  • Sulfites

  • Meat

  • Cereals (wheat and corn)

  • Apples, plums, apricots, peaches, cherries, almonds, pears, pineapple

  • Potatoes and solanaceae (tomatoes, peppers, chilies, aubergine, kiwi, eggplant, goji)

  • Nickel

  • Histamine reaction

  • Tyramine reaction

  • Lactose intolerance

  • Gluten intolerance

  • FODMAP

THE RIGHT TO KNOW WHAT IS IN YOUR DIETARY SUPPLEMENTS

MADE TO MEASURE FROM YOUR DNA

PERSONALISED NUTRITION PLANS

PROVEN SCIENCE

WANT TO LEARN WHAT TO DO TO IMPROVE THE QUALITY OF YOUR LIFE?

Discover what works for you - and what doesn't

required Valid
required Valid
required Valid
required Valid
WHICH iDDNA® ARE YOU INTERESTED IN?